With the opening round a matter of five mouth-watering weeks away, The Molson Group have confirmed their ongoing support as title sponsor for the coming season.
Whilst continuing their successful relationship with the Hyundai Construction Equipment brand, the Molson Group has entered a new phase in its evolution with the acquisition of Finlay Scotland. Molson now has complete distribution rights for Terex/Finlay machinery nationwide.
Now in the fifth year of association with the British Sidecar Championship, the Molson Group has used the sponsorship agreement to great effect, with excavation and crushing machinery customers entertained at many BSB rounds over the seasons.
Roger Body and his RKB-F1 organisation has its roots in the civil engineering, quarrying and heavy plant business, so the prestigious Molson Group is a perfect fit for the series, and they have gained good exposure from the live TV coverage and subsequent highlights show.
Increased on-line and social media exposure has also played its part in the decision to extend the agreement.
In an additional venture for Molson, they will increase support for the reigning champions Steve Kershaw and Stuart Clark.
The synergies between the Scottish pair and the new Molson connection with Finlay Scotland speak for themselves, and Kershaw is relishing the new season. They tried the brand new Yamaha LCR just last week.
“We have just finished testing in France with the new 600, and we are absolutely thrilled with the way everything went. We came away with one of the fastest lap times against the best crews in the world. To have this terrific boost from the Molson group is almost a dream come true. We could not be better placed to defend our title”.
Roger Body's undying commitment to the championship continues, and he is really excited about the season ahead.
“Now we are aligned with the World Championship using 600cc power across the board, you can expect even closer racing. Also, there is the opportunity for FIM championship regulars to come and race at selected rounds, and vice versa with our crews dipping a toe in the world championship. The Molson Group has already been a big influence, and wilI become even bigger in the development of our sport. I am personally delighted to have them on board.